Vargaslleras.com the technical stuff. General plan

It is a bit complicated to explain what we do here at 3Metas, basically we have two business divisions: B2C which seeks to improve our clients' communication with their clients and MyBusiness which improves the efficiency and effectiveness of our clients' processes and operations, in both cases identifying, developing and implementing the best technology solutions available.

There is nothing like an example to make the explanation easier, so we are going to use the site of one of our clients www.vargaslleras.comto explain some of the things we do in our B2C division.

1. Communications strategy: The first task we developed for Senator Vargas Lleras's campaign was reviewing the way he was communicating with his followers. What channels were being used, the form of the messages, measuring their success. With this information in mind, a change in the orientation of communication was proposed so that it would go from being a transformation movement – TransicionColombia – to a clearer and more timely identification of the candidate, all of this aligned with the general communications strategy of the campaign in other media. Subsequently the communication channels that should be used were identified, and the tone and frequency of the messages. Some details of the strategy that I can share included unifying the tagging systems in the different social networks to improve the indexing of content in search engines.

2. With the strategy clear, a redesign of the candidate's website was carried out to highlight his profile, government plan and keep visitors updated on the activities that are being developed.

3. Integration with social networks was very important to be able to have updated information from the different networks in a consolidated way, we integrated the candidate's website with YouTube, Flickr, Facebook and Twitter. We also integrated the Google Calendar application to build the candidate's agenda.

4. As part of the integration in social networks, the candidate's image was unified in each of these networks creating customizations for Twitter, Facebook and YouTube that were aligned with the image of the website.

5. A unified registration system that would allow users from different sites and applications to join the campaign was also part of the changes that were made.

6. The use of a content management system (CMS), optimization of the system to register better in search engines (SEO strategy) and the inclusion of results measurement systems were also part of the modifications made to the original site.

At this moment we are developing new ways to spread the message, viral marketing applications on Facebook (http://www.facebook.com/apps/application.php?id=148891498278) for example.

The results of all this work have been very interesting and both the candidate, the campaign and the followers are very satisfied, the internet site, its ease of use and its integration with web 2.0 tools recently obtained the award for the best website in Colombia in the politics category.

It is the combination of all these skills and professionals from different areas plus the intervention in the different aspects of the search for the objective that leads us to define ourselves as a Digital Strategy company, we accompany the strategic plan through technology, we are transversal to design, development or communication. I hope what we do in this business division is now a little clearer.

Juan Pelaez (@jkpelaez)
CEO
3Metas Corp (@3Metas)