Building Companies

Entrepreneurship & Business Building

Lessons learned from building multiple companies, practical advice on running startups, and insights on what actually works in entrepreneurship.

From Zero to Launch

The critical first steps of building a company:

  • Validating ideas before building
  • Finding product-market fit
  • Building MVPs that teach you
  • Early customer development
  • Bootstrapping vs raising capital

Operating Excellence

Day-to-day realities of running a business:

  • Financial management and unit economics
  • Building high-performing teams
  • Sales and customer acquisition
  • Managing cash flow
  • Creating company culture

Scaling Strategies

Growing from startup to scale-up:

  • When and how to scale
  • Hiring for growth stages
  • Sales and marketing automation
  • Process and systems thinking
  • Managing hypergrowth chaos

Fundraising & Investment

How funding works:

  • Pitch deck essentials
  • Valuation and term sheets
  • Investor relations
  • Alternative funding sources
  • When NOT to raise money

Founder Leadership

Leading as a founder-CEO:

  • Transitioning from builder to leader
  • Difficult conversations and decisions
  • Managing founder psychology
  • Building advisory boards
  • Knowing when to pivot or persevere

Hard-Won Lessons

What they don't teach you in business school:

  • Surviving near-death experiences
  • Managing co-founder relationships
  • Learning from failed ventures
  • Balancing work and life
  • Building sustainable businesses

Portfolio Entrepreneurship

Building and managing multiple ventures:

  • Serial vs parallel entrepreneurship
  • Synergies between companies
  • Time and attention management
  • Building operational leverage
  • Exit strategies and transitions

Speaking & Events

Speaking
October 5, 2013

Windows Phone Day 2013

Speaking at Windows Phone Community Day in Medellín about software architecture, application development, and career planning.

Venture Capital
April 24, 2012

Where Are The Exits?

Analysis of exit mechanisms in Colombia vs Silicon Valley. Why emerging markets need better infrastructure for startup exits.

Venture Capital
April 24, 2012

Investment Exit Mechanisms in Colombia

Deep dive on why the Silicon Valley model requires proper exit mechanisms. Analysis of the venture capital landscape and what needs to change in emerging markets.

Speaking
April 25, 2011

Entrepreneurship in the Tech Industry

Conference on business fundamentals for tech entrepreneurs. Common mistakes technical founders make and how to avoid them.

Cloud Infrastructure
December 3, 2008

CDN and Cloud Computing Together

How the combination of CDN and cloud computing revolutionized startup economics. From $550/month minimums to pay-as-you-go models that changed everything.

Digital Strategy
October 18, 2009

3Metas Doing Online Politics

Building Colombia's best political website in 2009. Digital strategy case study combining social media, data, and technology for a presidential campaign.

Milestone
October 18, 2009

And the Winner Is...

Winning Colombia Digital 2009's "Best Political Website" award. Celebrating validation that great work matters and infinite hours are never in vain.

Leadership
October 9, 2009

On Awards and Recognition

Reflections on building winning teams, leading talented people smarter than yourself, and what awards really recognize beyond trophies.

Speaking
August 25, 2009

Social Networks and Government: 5 Challenges

Panel presentation on government social media adoption. The 5 critical challenges Colombian government entities faced in 2009.

Speaking
July 2, 2009

3Metas at SenaSoft 2009: Lessons from Building Tech Companies

Sharing real experiences building software companies in Colombia. What we learned, what we'd do differently, and practical advice for aspiring tech entrepreneurs.

Culture
April 12, 2009

Where Do I Work? Building the Company We Wished Existed

When companies that value learning and innovation don't exist in your industry, you build them from scratch. Early remote work and continuous learning culture.

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