Social Networks and the challenges of their use for government entities.

Last August 26, 2009, thanks to an invitation from the Online Government Program of the Ministry of Communications of the Republic of Colombia, we had the opportunity to participate in the Panel on Social Networks and their application in State Entities as part of the Government Marketing and Social Networks seminar.

A very interesting event where different officials from Colombian State entities received and shared information on topics such as brand building, usability, success cases and social networks.

3Metas' participation focused on how state entities should prepare themselves to begin their participation in social networks, what the first 5 challenges to face were.

This is the presentation that was used in this event:

It is a topic that remains open and about which we would like to know your comments, leave us your opinions so that we can pass them on to those responsible for the GEL program.

You can also follow us on Twitter @3Metas or the Online Government program at @vive_gel.

Juan Carlos Peláez

CTO

Keywords: Social Networks, 3Metas, Online Government, State Entities, Colombia, Juan Pelaez, YouTube, Flickr, Facebook, Twitter, Application Development, Digital Strategy, Public Entities, Government Sector.