Try to explain what 3Metas do is a little complicated. We have two business divisions: B2C is looking to improve communications between our customers and their customers and MyBusiness which improve internal process and operations; on both cases what we use is the state-of-art technology to help our client to achieve their strategic goals.
But nothing is better than an example, so let’s use client’s site (www.vargaslleras.com) to show what guys (and girls) from B2C division can do.
When we join the German Vargas Lleras running for president 2010 – 2014 campaign we just start our work with something like this:
- Communications Strategy: we identified the messages and channels the campaign were using and the success of them. Our first recommendations included changes on what they were sending to voters, we move from “transicioncolombia” -political party- to “vargaslleras” -the real person- the candidate, of course that wasn’t only on social media, that change included traditional communication channels. Some details we can share: for example we create a strategy to unify the tagging on all the sites related with the candidate, and then we selected communication channels, message tone and frequency.
- Then, we redesign candidate website, now the candidate, ideas and activities become more important and we have a place with all the info unified.
- Social media integration was really important; we integrated the site with YouTube, Flickr, Facebook y Twitter and google calendar.
- A unified image on all the social media was development.
- A unified registry system allows us to record Information from supporters from the web site, social media applications and even third party systems.
- Of course we implemented a CMS, a SEO strategy and improve the CMS security system. Tools for tracking and measure of WOM also were integrated on the site and in the monitoring team.
Right now we are development new ways to share the campaign message. Facebook applications are good examples (http://www.facebook.com/apps/application.php?id=148891498278)
So far, the results have been great, the candidate, the campaign, supporters are really happy and last week the site was selected as better politician web site in Colombia in 2009.
Those skills (communication, strategy, software development, design) combinations, the people back stage plus our commitments with the global strategy define us as a digital strategy company. Hope our B2C business division work has got better explain now.
Juan Pelaez (@jkpelaez)
CEO
3Metas Corp (@3Metas)